Sonoma Partners Microsoft CRM and Salesforce Blog

Day in the Life: Meet Tom

Today’s blog post was written by Kayla Silverstein, Marketing Specialist at Sonoma Partners.

No two days are alike for a Sonoma Partners Project Manager (PM). We interviewed Tom Demana to get a “snapshot” of what it’s really like to be a PM at Sonoma. In this post, Tom shares his thoughts on his favorite aspects of Sonoma Life and what he thinks it takes to be successful on the Sonoma Partners project management team.


How would you describe a typical day in the life of a Sonoma PM?

Tom-sonomapartners-3Tom:  Every day is different. I try and schedule as many of my client team meetings as I can early in the week. I find this gives the project team more time later in the week to go heads-down and pump out our work. My personal work could be anything from making a project document to planning future work with a customer, or getting hands-on and doing CRM customizations. It’s hard to describe a typical day just because there really isn’t one as a PM at Sonoma Partners – and for me, that’s the best part! Each client is different, each CRM use case has its own unique spin – there isn’t anything repetitive in my day-to-day, and I love that about project management at Sonoma Partners.

What is your favorite part of working at Sonoma Partners?

Tom: I know it’s said again and again in these “day in the life” blog posts, but I’d be lying if I didn’t say the people.  Sonoma truly does have a wonderful culture and even what I would call a community about it. I really feel like I get along with everyone, and they’re fun. It’s not just tolerable people here – they’re interesting people with unique lives and hobbies that make traveling for projects amusing and not just mundane travel for work. These are very smart people but with the openness to want to teach and learn from you as well. It makes even the more challenging of projects enjoyable when the team that has your back are people you respect, trust, and enjoy. Tom-sonomapartners-10

I would also say our “SWEET” policy. Being a PM can sometimes feel a bit like being a doctor on call for patients. If it’s late but a client needs something desperately, I’m up and on my computer. With “SWEET,” I can work extra one day, and if it’s a bit slow on a Friday afternoon, I can flex my hours and call it an early weekend. I love that Sonoma Partners respects the time of its employees and understands that this is not a regular 9 to 5 position all of the time.

Tom-sonomapartners-7What is your favorite part of being a project manager at Sonoma Partners?

Tom: I really like the structure and methodology in place on our project management team. We have a methodology that we use as a framework, but we don’t pigeon-hole ourselves into doing the same thing for each client. Every customer you meet has a different business model. I can tap into what I know has worked in the past and modify from there. I like that Sonoma Partners encourages and respects that method.

What is your favorite Sonoma perk?

Tom: Taco Tuesday (free tacos on the first Tuesday of the month) is one of my favorite perks. Everyone gathers in the lunchroom for make-your-own tacos, and you get to catch up with people you may not have seen for a bit.

What advice do you have for future Sonoma PMs?

Tom: Be flexible. We try and do things in an organized manner, but no customer is totally like another. Be comfortable thinking on your feet. Be honest and transparent with your clients. They’ll appreciate your sincerity and trust you all the more for it. Also, remember that you have a really strong team that has your back. If you’re feeling confused or struggling to answer a question, connect with your tech lead. Don’t just shoot off an email; pick up the phone or visit someone if they are in the office. Talking through the issue usually resolves it the most quickly. We have amazing people here, and not all of the weight of the project falls on your shoulders.

What do you think it takes to be a successful PM?

Tom: Strong communication skills. It’s important to know when and what to communicate and to be mindful of how you involve your client and your team. It also takes a strong attention to detail and the ability to juggle multiple priorities. A project manager can have several clients at once, and they’ll need to know how to best manage all of them in a manner that makes them all feel like they’re your only client.

Are you interested in joining our project management team? We’re hiring!

Topics: Careers at Sonoma