Today's blog post was written by Kristie Reid, VP of Consulting at Sonoma Partners.
Since the inception of Salesforce and Microsoft CRM, both companies have made investments to add huge pieces of functionality quickly through acquisitions.
This has made our jobs as CRM consultants exciting as the platforms continue to expand and both organizations continue to show their dedication to the products. However, in our quest to stay on top of all of the latest and greatest technologies, I thought it would be interesting to reflect on the success of each of these acquisitions.
Note: This post only goes back 5 years, and I’ve only included notable acquisitions that have impacted the CRM user experience – I did not get in-depth with all 50 products Microsoft and 28 products Salesforce has bought in that time.
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Here is a chronological order of recent purchases with my assessment of the results of each purchase as it pertains to CRM:
In general, really interesting stuff for both the CRM platforms and the companies that get bought and integrated into these two amazing companies. We know it’s hard to keep up with everything going on and will continue to keep you informed of any further developments!