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Just Say No to Homegrown CRM Systems

When we sit down to meet with prospects in the manufacturing and distribution verticals, we frequently encounter organizations looking to move off their existing homegrown CRM system. What these individuals are looking for is a consolidated system that can scale with their growing business and be easily managed by several members of their team. These seem like simple enough requests (they are when using Microsoft Dynamics CRM or Salesforce), but can be a nightmare to tackle in a homegrown CRM system.

Why do homegrown CRM systems even exist? 

Homegrown CRM systems are largely created as a result of the IT team raising their hand and volunteering their services to "quickly spin up a CRM". We've seen homegrown systems that are 20 years old and for the most part, are thrown together versions of Outlook. Oftentimes, the original architect behind the homegrown CRM system is no longer at the company; leaving present employees with nothing but duct tape, spit, and prayers to change or update the system. 

If you're ready to migrate off of your homegrown CRM system but don't know which platform to choose (we know this can be a confusing process), let us help you work through a CRM vendor selection

If you’re a manufacturer or distributor looking to become more efficient, but are still running a homegrown CRM…keep reading.

A formal CRM system will pay for itself.

If you think purchasing a formal CRM system and engaging with an implementation partner comes with a big price tag, just wait until you see the bill after years of trying to make your homegrown system scale.

Homegrown CRM systems do not scale, and the more you try to make them, the more money it’s going to cost you.

In our experience, we’ve discovered that manufacturing and distribution companies can recoup the cost of a formal CRM system and contract with an implementation partner in 3-4 new hires. We estimate that every time a manufacturer or distributor puts a new sales rep in the field, they spend about $50k-$60k to get them ramped up and running. An investment in an established CRM platform will save you time and money and pay for itself in a handful of hires.

Support is good. You want support.

Another reason you should just say ‘no’ to homegrown CRM systems is because they don’t come with support. Since they belong to you, exist on-prem, and can only be updated by existing employees, you have no one to turn to when things go wrong or need to be updated.

Microsoft Dynamics CRM and Salesforce release regular updates 2-3 times a year… and you don’t have to do a thing.

With all these regular updates come add-ons and free stuff; like authentication, mobile access, reporting, dashboards, automation, page reports, workflows, notifications, and the list goes on and on. You would have to spend millions of dollars to integrate these products with a homegrown CRM system, or you could have them out of the box with your purchase. It’s up to you.

Homegrown systems aren’t user-friendly.

In other words, a lot of homegrown CRM systems are ugly. If you’re trying to get your people to use your CRM (and hello, that’s the whole point) good luck getting your team to regularly use a system that’s as painful to look at as it is to use. 

Let’s work together. We’re here to help you successfully implement a CRM system that can scale with your business, provide real value to your employees, and replace your existing homegrown system, once and for all. 

Topics: CRM Best Practices CRM for Manufacturing