Sonoma Partners Microsoft CRM and Salesforce Blog

Customer Success Story: Grant Thornton

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"In our business, relationships matter." - Rick Stow

Grant Thornton LLP is one of the world's leading organizations of audit, tax and advisory firms. Although their revenue is in excess of $1.3 billion and they operate in 57 offices across the globe, Grant Thornton hasn't set out to be the biggest accounting organization in the world.

They know they compete with four larger firms, thus being the biggest doesn't differentiate them from the rest of the crowd. What does? Establishing closer relationships and personalized service that earns credibility and increases value. Enter the tool that helps Grant Thornton build and nurture personalized relationships with their clients: Microsoft Dynamics CRM.

Prior to their Dynamics CRM implementation, Grant Thornton lacked visibility into their contact and account records, as well as information that spanned across multiple employees and practice areas. Maintaining various customer management solutions, including SalesLogix, proved to be a challenge that sometimes led to duplication of effort and missed opportunities.

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With one consolidated system, Grant Thornton is determined for their firm to maintain a meaningful relationship with each client in their CRM. Here are 3 ways their CRM solution helps them achieve this goal:

1. Commitment to Mobility 

A majority of Grant Thornton's employees spend a majority of their time outside the office, making the mobile component of their CRM project essential to their success. Not only did a mobile solution give their team members the functionality where and when they needed it, but it helped drive widespread user adoption - the key component of a successful CRM project.  

 2. Rise of Collaboration 

Relationships are everything in professional services firms, and people are very protective of their relationships and their contact records. Grant Thornton worked to overcome this mindset in order to understand the full scope of a client relationship. To foster effective collaboration, Grant Thornton integrated SharePoint, Lync and Yammer to promote a dialogue around client and account activities.

3. Enhanced Sales Processes 

Their new CRM solution accommodates different sales processes and regional requirements, helping to achieve the "One Firm" goal they had when starting the project. As collected data enters the CRM solution, employees can pinpoint the strengths, weaknesses, and threats of an opportunity. Because this information is centrally located and visible to appropriate parties - account managers can collaboratively develop a plan for pursuing the relationship. 

We worked with Grant Thornton for 11 months to create their custom Microsoft Dynamics CRM solution. Here are some lessons learned from their deployment: 

 Iterate: 

Don’t bite off more than you can chew. Your CRM project is ongoing and can be done in phases. It's okay to go live with fewer requirements and communicate broadly as you roll out additional functionalities. 

 Reduce the scope of the project: 

Don't go down the rabbit hole of adding on endless nice-to-have features. Most of your employees don't operate at that level of detail and if they do, they don't want to maintain a system that requires that much detail. Phase out the introduction of the system to drive widespread adoption.  

Are you ready to write your own CRM success story? We’re ready to help. 

Topics: CRM for Professional Services Microsoft Dynamics CRM Online