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Convergence 2013 Keynote Recap

The Convergence 2013 Keynote kicked off Tuesday with some exciting news of a new version of MarketingPilot that has a new UI with a Windows 8 look and feel as well as the ability to integrate seamlessly with CRM.  Microsoft then announced a Netbreeze acquisition for social tracking and analytics seamlessly within CRM as well as unveiling a glimpse into a Sales Experience app for Windows 8.

Sales Experience Windows 8 App

Towards the end of the keynote, Fred Studer gave a great demo with Revlon on a Sales Experience app for Windows 8.  They talked about a “tablet view of the world” that only focuses on what the sales teams need and not the other “noise” in the system.

The landing page is shown below, allowing easy and quick access to key information, accounts, tasks and account performance.

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Drilling into an account displays important information such as related tasks, notes, stakeholders and cases.

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Fred noted that the Contoso account had a related task to call Reuben to discuss a new product launch.  Fred was quickly and easily able to click a Phone icon on Reuben’s contact information from the Contoso account to launch a Skype call with Reuben.  He was then able to dock the Skype call to the left while writing notes against the Contoso account based on their conversation.  Very slick! 

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Netbreeze

Fred then jumped right into a Netbreeze demo.  He drilled into a campaign which showed an overview of “Share of voice” which displays how the campaign is doing by language, channel and docs.  

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Fred then drilled into the sentiment for a product.  The sentiment displays how well people are responding to campaigns.

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Drilling down even further, you can look at individual tweets which are highlighted based on positive or negative feedback.  Positive feedback is highlighted in green as shown below, while product names are highlighted in yellow.  This will be a very powerful tool for measuring your campaigns and provide the ability to quickly react to the responses of your campaigns.

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Fred then announced that everyone who has CRM will be able to get this as part of the product, great news!

So there you have it, another Convergence in the books!  Overall we are pleased with the new announcements and we can’t wait to get our hands on the new functionality.  The social tracking should be a great addition to help with campaign management while a Sales Experience app will help power sales teams with everything they need to succeed and grow the company. 

Topics: Microsoft Convergence Microsoft Dynamics CRM