Chicago Bulls and Hawks use Microsoft Dynamics CRM

Posted by Mike Snyder on September 28, 2009  |  Comments (0)

We just announced a press release about two of our high profile CRM customers, the Chicago Bulls and the Chicago Blackhawks! You can read the full press release on our website.

I am really proud of this deployment for a few reasons:

• The United Center information technology team (the organizations that supports both the Bulls and the Hawks) conducted a very thorough CRM platform selection process considering 10+ different applications…including our good buddies at Salesforce.com. Of course, Microsoft Dynamics CRM came out of top!
• This deployment is a great XRM example. The Bulls and Hawks have been slowly consolidating multiple disparate systems onto CRM, and now they have a single platform that supports sponsorship and marketing, community relations, ticket operations, and more! This system definitely contains more than your typical sales, marketing and service scenarios.
• The Bulls and Hawks use CRM to support a pretty aggressive call center effort. Sonoma Partners took the out-of-the-box Microsoft CRM functionality and customized it very specifically for employees making non-stop outbound dials so they can be as efficient as possible. We also included some great tools for call center managers to route calls, assign work, and shift work as necessary.

Lastly (most importantly?!), I am a die-hard Blackhawks fan so it’s pretty cool to go the United Center for our business meetings. I remember that in one of our very early meetings, the Blackhawks coach (and hockey Hall of Famer) Denis Savard came in, sat down and started chatting it up with us. Unfortunately he quickly realized he was in the wrong conference room, so he said good-bye and bolted. Even though it was short-lived it was fun, he was a super nice guy.