Today is the last day of the WPC conference, and if I could summarize the entire event in one phrase it would be: “XRM”! The amount of energy and excitement around using Microsoft Dynamics CRM as a development platform is quite amazing. From multiple keynotes to dozens of breakout sessions, XRM is HOT. There was even a fun XRM video released.
Yesterday, I was a guest speaker in the Dynamics Financial services track at a session titled “Customer Knowledge Solutions for Financial Services: Strengthening Relationships and Improving Efficiency”. The financial industry team is working hard to recruit new ISV’s to build out their financial services solutions on the CRM platform (XRM!), and I spent a little time talking about the benefits of using Microsoft Dynamics CRM and some of the work we have completed for ISV’s such as ExactTarget and BigMachines.
A little later today, I will be a guest speaker at another session titled “Microsoft XRM Industry Solutions”. As you would expect, the session will talk about using Microsoft CRM to develop industry specific solutions. I will be giving a demo of an XRM project management solution that we built for our internal use at Sonoma Partners. Over the past few years, we have developed an entire professional services system for consulting firms (such as ourselves) using Microsoft Dynamics CRM to manage everything from project budgets, timelines, time, expenses, billing, status reports, resource planning, etc. I am really proud of it, and I am excited to share it with the audience. Sneak peek screenshot below!
Microsoft also announced that next year’s partner conference will be in Washington, DC. That should be a blast, looking forward to it!