New Forrester Wave reports released, and look who's ahead of Salesforce.com!

Posted by Mike Snyder on October 24, 2008  |  Comments (1)

Analyst firm Forrester recently released new reports that evaluate and rank CRM business applications. I was very happy to see that Forrester ranked Microsoft Dynamics CRM as a "leader" in both the enterprise and mid-market space. Even better, Forrester gave Microsoft Dynamics CRM a better ranking than Salesforce.com. Very nice!

Forrester summarized Microsoft Dynamics CRM with the following:

Microsoft Dynamics CRM. Over the past five years, Microsoft has established itself as a major
CRM player thanks to deep capital investment, a formidable strategy, and strong branding. The
product is strong in SFA, internationalization, and usability. Arguably its greatest strength is
its native Microsoft Office user experience. The solution is set up to look, feel, and function
like Outlook. Sales analysis tools, opportunity management, and setup and configuration
capabilities are the application’s key SFA strengths. The product also is available in multiple
deployment options and is attractively priced below many of the alternative products in the
market. The solution is built on the Microsoft .NET framework and integrates seamlessly with
other Microsoft productivity tools, like Office, Outlook, and SharePoint.

Where the solution is weaker, however, is in support for eCommerce and industry business
process support. The product does not possess deep industry vertical capabilities, and offers
minimal partner relationship management (PRM) capabilities natively, forcing buyers that
want deeper PRM capabilities to augment the application through integration to BLUEROADS.
Microsoft Dynamics CRM is best suited for organizations that are Microsoft-technology-centric
for their business applications and technology

You can download the full Forrester reports if you want read all of the details:

• Forrester Wave Midmarket report: click here.
• Forrester Wave Enterprise report: click here.