Quick book update

Posted by Mike Snyder on October 18, 2007  |  commentsComments (8)

So we've obviously gone dark on our blog with NO posts over the past three weeks. I apologize, but it's just been too darn busy at work to write as often as I'd like! A lot of my blog time is gone because Jim and I have really started to buckle down to spend time writing the update of our "Working with Microsoft Dynamics CRM 3.0" book for Microsoft CRM 4.0. With that in mind, I thought I'd share a quick update on where we're at in the process...

Based on the verbal feedback we have received over the past few years and through the comments on our blog, we decided to revise some of the chapters from our 3.0 book when we write the 4.0 book. I also did some quick straw polling on the public Microsoft CRM newsgroup to see which topics come up most frequently. If you're curious, here are the results that we found:
 

Search Phrase # of Results
Exchange 6,240
Report/Reports 6,020 / 6,370
Quote 2,300
Document/documents 2,620
Word 1,880
Queue/Queues 1,800 / 760
Team/Teams 1,810 / 548
Template 1,540
Excel 1,530
Security Roles 1,290
Mobile 1,070
Duplicate 1,020
Mail Merge 1,010
Attachment/attachments 695 / 732
Schedule 669
Token 498
Service Activity 350
Email Tracking 307
Sales literature 200
Signature 138
Relationship Roles 134
Contract Template 110
Article Templates 66
Announcements 67
Subject tree 59

To me, it makes sense that the search phrases with the most posts/results are either 1: confusing and require more explanation or 2: very popular topics that lots of people are interested in. Either way it isn't scientific, but it's data we don't want to ignore. Looking back at our CRM 3.0 book we might have wasted some pages by covering some pretty obvious topics such as announcements and contract templates! Meanwhile, we didn't spend a lot of time talking about quotes, documents and Word...but as the table shows above those are some popular topics in the newsgroup.

In addition, the good folks at Microsoft added about 10,000+ great new features to Microsoft CRM 4.0 and of course we have to cover information about Microsoft Dynamics Live CRM. In order to make room for this new stuff, unfortunately we need to make some cuts to the material in the 3.0 book. Therefore, we're forced to make some very difficult decisions about which topics we should cover.

Based on all of this information, we ultimately decided to whack Chapter 11 entirely ("Integration with External Applications") and we're also scrapping almost all of Chapter 2 ("Setting Up Your System"). As of 9:51pm tonight (remember that things change fast!), here's our revised part and chapter structure:

  • Overview and Setup
    • Microsoft Dynamics CRM 4.0 Overview (30 pages)
    • Setup and Common Tasks (45 pages)
    • Managing Security and Information Access (30 pages)
  • Configuration and Customization
    • Entity Customization - Concepts & Attributes (50 pages)
    • Entity Customization - Forms and Views (60 pages)
    • Entity Customization: Relationships, Custom Entities and Site Map (60 pages)
    • Reporting and Analysis (50 pages)
    • Microsoft CRM Workflow (60 pages)
  • Extending Microsoft CRM
    • Microsoft CRM Server SDK and Examples (60 pages)
    • Microsoft CRM Client Side SDK and Examples (60 pages)
    • Programming with Microsoft CRM Workflow (40 pages)

Add it all up and we'll come in around 550 pages total again, which is the ABSOLUTE maximum that our editor will let us publish. Unfortunately, there are some areas of the application that we won't be able to cover because it simply won't fit into our page count limit.

If you have any last minute suggestions or requests about the book, please speak now or forever hold your peace.

Comments

  1. Why don't you publish 2 books (1 about setup and config, 1 about extending), than you can cover 1100 pages and explain the whole story.

    Posted by:   |  Oct 19, 2007 6:33:32 AM

  2. Service Scheduling and the product catalogue.

    I've said it before and I'll say it again. I had to learn about Service Scheduling through the certifiction training, and as I'm sure you're aware, is only a vague introduction. Site, facilities, resources are fantastic to the service industry, and we are getting more and more clients that wish to utilize this.

    As for Products, I had to learn the hard way. And it's extremely counter intuitive to a newbie. If your going to have a near comprehensive guide to CRM, you really should spend time on the Prod Catalogue...

    Posted by: MDodd  |  Oct 19, 2007 8:04:03 PM

  3. I agree with the comment about publishing two books. Please dont cut any information. We need all the information we can get. MS training manuals just dont cut it. Perhaps you could offer bonus chapters in electronic only format on a CD or something.

    Posted by: CRMAddict  |  Oct 25, 2007 3:47:11 AM

  4. That's a brilliant idea. (The electronic format). Despite the highly customizable nature of the product, a person could stand to gain a lot of cash for making a truely comprehensive CRM User Guide.

    Posted by: MDodd  |  Oct 25, 2007 8:59:29 AM

  5. Maybe you can make an advanced CRM programming book later

    Posted by:   |  Oct 29, 2007 11:14:22 PM

  6. From a business standpoint, I would stick with what MSPress is expecting, that is less than 550 pages. On the other front, there is a huge demand for mscrm reference material written by experts. You should provide these additional materials for sale as ebooks from your site, sell them at a reasonable price ( < $100) and keep the material great, and BAM! you have generated an additional revenue stream, and created more awareness and traffic for your core business and services.

    Just my 2 cents, drop me an email when you guys have the book ready!

    Posted by: Tim Doscher  |  Nov 10, 2007 10:39:18 PM

  7. Thanks for update on dynamics crm book

    Posted by: MS CRM Implementation  |  Jul 31, 2008 1:10:06 AM

  8. Great book! Any chance on seeing a 2011 version?

    Posted by: Enteracloud  |  Jun 18, 2011 6:59:18 AM

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