Advanced e-mail marketing webinar coming up, register now!

Posted by Mike Snyder on July 31, 2007  |  Comments (2)

Due to the great success of our past webinars, we've decided to continue holding one webinar each month through the end of the year! With that said, I'm very excited to announce the details behind our new upcoming webinar on August 23rd at 10:00am Central time.

Advanced E-mail Marketing within Microsoft Dynamics CRM Using ExactTarget's E-mail Platform
Don't you wish you and your salespeople could tell which prospects opened and clicked on the marketing emails sent from your Microsoft CRM system? Wouldn't it be great to see each individual's responses to your various e-mail marketing efforts directly within the context of all your other CRM data? Shouldn't you be able to access of your key e-mail marketing data directly within Microsoft CRM without having to log into different systems?

If you answered "yes" to any of these questions, join this webinar to learn how to improve your e-mail marketing and sales efforts by combining Microsoft CRM with ExactTarget's e-mail marketing add-on. As the market leader in on-demand email software solutions, ExactTarget has over 5,500 customers worldwide and best-of-class technology to help you create, deliver and manage professional e-mail marketing initiatives. With Sonoma Partners as their technology partner, ExactTarget developed integration software titled "ExactTarget for Microsoft Dynamics CRM" that allows you to seamlessly access their powerful e-mail marketing tools directly within Microsoft CRM.

With "ExactTarget for Microsoft Dynamics CRM", you can:
- Measure and report on email opens, clicks and bounces
- Deliver personal and relevant content
- Manage profile changes automatically
- Honor opt-out requests for CAN-SPAM compliance

This one hour webinar will give you some background on the "ExactTarget for Microsoft Dynamics CRM" product, and then provide live demonstrations of the integration software working within Microsoft CRM. We'll also explain how you can engage with Sonoma Partners and ExactTarget to setup and deploy your own e-mail marketing campaigns with Microsoft CRM.

I am really excited about this event because the ExactTarget integration software with Microsoft CRM is simply amazing! The direct email feature in Microsoft CRM is nice, but it has some limitations such as:

• All emails are sent through your mail server, so you need to be very careful about sending large volumes of email.
• The template editor is somewhat limited and it is tricky (and/or) impossible to include conditional content in the email.
• Email open, click and bounce data isn't captured or reported on.

Because they're the market leader in e-mail marketing, ExactTarget has answers for all of these issues. And since our company Sonoma Partners helped ExactTarget build the integration software, we know it's technically sound! We've been using the "ExactTarget for Microsoft Dynamics CRM" integration software on our live production system for about 4 or 5 months now and it works like a charm. Here's a quick teaser screenshot that shows how users can send ExactTarget emails to all the records attached to a marketing campaign directly within the Microsoft CRM user interface.

If you're interested in attending, register now as this event will absolutely fill up! If you can't wait for the webinar and you want to talk about the ExactTarget integration for Microsoft CRM, please contact us and we'll give you all the details.