People-Ready versus Dynamics

Posted by Mike Snyder on July 24, 2006  |  Comments (0)

I was able to spend a little time yesterday watching Tiger Woods demolish the competition in the British Open. I only watched 30 to 45 minutes, but I swear I saw about 6 or 7 television commercials for Microsoft's "People-Ready" software during that limited time. Microsoft is clearly dropping some serious money to spread the People-Ready word via TV commercials. I really like the Microsoft commercials quite a bit. Unfortunately the commercials I saw during the British Open didn't mention the Dynamics brand name AT ALL!

I really wish that these commercials could have said something like "Microsoft Dynamics is People-Ready". As you know, the Dynamics brand name is relatively young so pushing the Dynamics brand out via these mainstream TV commercials would be excellent. I understand that the People-Ready campaign is bigger than just the CRM and ERP products, but just adding that one word "Dynamics" into the tag line could have really helped all of us CRM and ERP resellers.